As Liberia faces the challenges of rebuilding, business is a, if not the, key component for success as a nation. Every industry in Liberia requires microscopic attention. The players, their actions, forecasts, planning, management, financing, current state, global connections, policies, strategies, techniques, and ideas...all need platforms for discussions and solutions.
Our mission is to see businesses grow, new businesses developed, wealth created, investment rising, a robust economy, and the quality of life in Liberia improved. To do this, Business Liberia is a magazine that goes beyond the realm of publishing, but also engage in forums, training, conventions, meetings, and other hands on approaches to shaking up, uniting, and developing the marketplace.
Business Liberia is a quarterly magazine published by Baker Pearson Communications Inc, publisher of Liberia Travel and Life. Our first issue was published in July of 2009.
Unlike most magazines in Africa, Business Liberia and Liberia Travel and Life are locally owned and produced. We are the first publishers of magazines in Liberia since the reestablishment of peace.
Baker Pearson Communications, Inc. is a privately held media company owned by the Pearson family since 1999. Our focus is on magazines, guidebooks and custom publications. We keep our eyes on the future as we honor our commitment to providing the public with truthful, fair and accurate information.
Baker Pearson Communications, Inc. is a privately held media company. Magazines are the foundation and core business of the company owned by the Pearson family since 1999. Today the Liberia-based enterprise reaches across the nation, Africa, North America and Europe.
Vision Statement
Our vision is to be the pre-eminent source of news, information, advertising, entertainment and related services in the markets we serve.
We value our employees and we will provide an environment where they are motivated and inspired to produce superior products and continually improve customer service.
We will be an aggressive, agile, innovative market-driven multimedia company, leading our markets by building strong communities.
We will create marketplaces, grow market share and maintain financial strength by creating, acquiring and continually improving products, services and multimedia platforms.
Company History
Originally Zute Publishing, Baker Pearson Communications, Inc. was founded in 1999 in Atlanta, Georgia by Hesta Bakera-Pearson, a Liberian native. Disenchanted by the portrayal of Africa in the media, her vision was to one day build a multi-media company that would present Africa at its best…a vibrant and modern continent rich with people, culture, history, beauty, art, architecture, fashion, lifestyle, entertainment, nature, sites, and so much more. Armed with 18 solid years of media sales and management experience, over 10 years in the fashion industry, and several years in the tourism industry, she set out to make her vision a reality. Hesta embarked on the journey with her husband, Fortune Pearson, and together they published their first magazine title, Style. Style would serve as the springboard for bringing the vision to reality.
In 2006, Hesta’s dream came true when the family left the United States and relocated to Liberia, West Africa. In 2007, Liberia Travel and Life, a lifestyle consumer magazine, hit the newsstands, becoming the country’s first international magazine and Baker Pearson Communications’ flagship publication. In July, 2009 a second publication, Business Liberia, was launched to serve Liberia’s growing business and investment community. Today the company is also engaged in custom publishing for clients that demand the highest standards in quality publishing. A growing company, Baker Pearson Communications, Inc. is set to launch three new products in 2010.
Meet our BPC Team:
Our publications are put together by a diverse and hard working team in Liberia and the US. Take a few moments to get to know our team members a little better.
Originally from Liberia, Ms. Pearson returned to her home land after 26 years of living in the US. With a successful publishing career backing her, this mother of two, continues to follow her dream by doing what she loves to do and helping change the world's perception of Africa.
Ms. Denizot, originally from Vermont, has been in Liberia since 2008. With a background in marketing and sales, the opportunity to work on these two amazing projects is beyond words for her to describe it.
Vanessa Burke cherishes her God-given gift of writing and editing and has shared it for nearly 15 years in articles featuring major personalities, travel destinations, historical events, missionary activities and humanitarian issues. She had the privilege of serving as Editor in Chief of Baker-Pearson Communication's first magazine, Style – Northern Atlanta Gracious Living (US), and she is pleased to work with them once again.
Mr. Pearson has a BA in accounting and over 10 years of work experience in this field. Prior to PBC, he worked as the Regional Vice President for Assure Lending Mortgage in Atlanta, as well as for two of the top media houses in Atlanta, Western Media and J. Walter Thompson, as an accountant. Mr. Pearson, also a Liberian native, has teamed up with his wife in their return to Liberia to establish and grow a communication company unlike anything Liberia has seen.
Debra Bernard
Creative Director
With over six years of experience in the design industry, she brings to light ideas and concepts through print and interactive design. All final products are the results of planning and analyzing to create visual solutions.
Ms. Harmon graduated from the African Methodist Episcopal Zion University. She has been working with BPC, Inc. since July of 2007. Harmon really enjoys the broad aspects of accounting and the continued learning through different business aspects. With BPC she has gained a deeper understanding of professional and print media.
Melissa Rousseuo
Copy Editor, Business Liberia Magazine
Ms. Rousseuo is from Montreal, Quebec, Canada. She has a Bachelor's in Translation and an ESL degree from Concordia University in Montreal. Recently she lived in Guadalajara, Mexico for a year, where she taught French and English at a Cambridge certified high school.
Aissa Bright
Contributing writer for both magazines
Editorial Consultant, Liberia Travel and Life
Copy Editor, Business Liberia
Aissa Bright recently returned to Liberia from the US and has been working to help develop the tourism industry in this budding country through work with the Ministry of Information Culture and Tourism and her help with Liberia Travel and Life.
Mr. Horton has been working in print media and advertisement for the past four years. He has worked with advertisement in the Executive Planner of the President of Liberia and other programs. Horton says he enjoys working with BPC, especially when it comes to dealing with the variety of customers. His favorite part of his work is finding the best solution for both the company and the client.
Ms. Kamara has studied in management, accounting and sociology. She enjoys singing, dancing, reading and good food. In her work she holds honesty and dedication to the highest degree and always puts God first in all she does.
Mr. Sheriff has a BA in communications and works as a broadcast journalist when he is not working for BPC. He has been with BPC since 2007 as a sales agent and staff writer.
Mr. Mulbah began his photography career in 1998, while he attended grade school. With 10 years experience under his belt, he has been working for BPC for 3 years. “From the day I joined BPC, I have learned a lot and I am still learning. It is my dream that BPC will grow to the highest point not only limited to Liberia but West Africa, Africa and the world at large.”
Dominic Johnnie is currently studying at the University of Liberia in management and economics. As an understudy for Circulation Management within Liberia for BCP Inc., Dominic works with dedication towards helping BCP grow to its fullest potential and looks forward to growing with the company.
Benetta Pearson, VP Sales and Marketing for Liberia Travel and Life and Business Liberia in the US, has over 20 years in the Media and Publishing fields.
